Best Practice Report

Forge Valuable AR Programs With FIAR

January 21st, 2022
With contributors:
Caroline Robertson , David Morrison , Jennifer Zhang , Matthew Flug , Kara Hartig

Summary

Analyst relations (AR) managers must prove the value of their AR programs. Unfortunately many struggle because they didn’t build plans to deliver business value and then rely on pure luck to find any. With proper planning, AR managers can deliver provable business value. This report introduces strategic AR planning with the six-step Forrester industry analyst relations (FIAR) process to design and customize AR programs for the specific business needs of any company.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.