Best Practice Report

Forge Valuable AR Programs With FIAR

January 21st, 2022
With contributors:
Matthew Flug , Caroline Robertson , David Morrison , Jennifer Zhang , Kara Hartig

Summary

Analyst relations (AR) managers must prove the value of their AR programs. Unfortunately many struggle because they didn’t build plans to deliver business value and then rely on pure luck to find any. With proper planning, AR managers can deliver provable business value. This report introduces strategic AR planning with the six-step Forrester industry analyst relations (FIAR) process to design and customize AR programs for the specific business needs of any company.

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