Forecast Report

Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (US)

ForecastView Document

October 15th, 2018
Susan Wu, null
Susan Wu
With contributors:
Fiona Swerdlow , Carl Finkbeiner , Sanjeev Kumar


Forrester estimates that US online holiday sales will reach $151 billion in 2018, representing 14% growth over 2017. This 2018 forecast includes online holiday historical sales from 2008. It also includes key drivers and trends behind the forecast numbers.

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