Forecast Report

Forrester Data: Luxury Retail Forecast, 2017 To 2022 (EU-7)

ForecastView Document

March 13th, 2018
With contributors:
Andrew Davies , Sanjeev Kumar

Summary

Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend to be less brand loyal. Using examples and retailer data, this report provides context for Forrester's European luxury goods forecast and guidance on the key challenges that retailers face.

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