Trends Report

Forrester Infographic: Brand Communication And Action Drive Trust For Australian Life Insurers

June 22nd, 2021
Riccardo Pasto, Principal Analyst
Riccardo Pasto Principal Analyst
Amit Bhatia, null
Amit Bhatia
With contributors:
Ashutosh Sharma , Katie Hampton , Apurva Mishra , Sukriti Dangi , Bill Nagel

Summary

Apart from spawning a health crisis in 2020, the pandemic inevitably also created an economic one, pushing financial services firms into the spotlight. Like their global peers, life insurers in Australia strove to rise to the occasion, responding in different ways to aid their customers. How well did they do? To find out, Forrester surveyed 607 life insurance customers in Australia. This report cites insights from that survey to help customer experience professionals understand how Australians rated their life insurers' response during COVID-19 and how that affected their overall perception of life insurance brands.

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