Trends Report

Forrester Infographic: The State Of Enterprise Marketing Technology, 2020

January 16th, 2020
DN
David Novitzky
With contributors:
Mary Pilecki , Christine Turley

Summary

Enterprise marketing technology (EMT) is a critical competency to support B2C marketers' efforts to understand and engage customers across devices and touchpoints. For our Q3 and Q4 2019 Forrester Wave™ evaluations of cross-channel campaign management (CCCM) and enterprise marketing software suites (EMSSes), we surveyed 65 customer references and end users about their respective vendors and their use of marketing technologies. This infographic outlines EMT through users' eyes.

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