Forrester Research Social Media Forecast, 2015 To 2020 (Western Europe)

We expect social media ad spending in Western Europe to grow at a five-year compound annual growth rate (CAGR) of 20% between 2015 and 2020. This impressive CAGR is primarily driven by the growth in price per ad as advertisers dedicate increased budgets to social media driven by better mobile reach and targeting, together with increased video ad viewing. This forecast gives both the number of social media users and the social media spending for 17 Western Europe countries. It also details the users and ad spending share from mobile devices. For the first time, the forecast includes a social media user breakout for the top five platforms in Western Europe and a country-level age breakdown. The forecast provides historical data going back to 2008 and a five-year forecast.