Summary
Forrester’s B2B Portfolio Marketing And Product Impact Maturity Assessment helps portfolio marketing and product management leaders gauge the performance of these functions across five core areas: foundations, strategic alignment and prioritization, portfolio marketing expertise, product management expertise, and results and outcomes. The assessment comprises 20 questions and takes 10 to 15 minutes to complete. It provides a baseline for portfolio marketing and product management leaders as they elevate essential capabilities, forge tighter bonds between the two functions, and strengthen cross-functional alignment across all revenue teams to drive value for the customer and the business.
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