Summary
B2C marketers can realize many unique benefits from partnerships with early-stage martech providers, but startup businesses are fundamentally more volatile than more established vendors. Buyers must take a more nuanced approach to evaluating vendors in order to take full advantage of early-stage providers’ strengths and mitigate the financial, technical, and organizational risks. Use this tool to assess the viability and fit of potential partnerships with early-stage martech providers.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.