Template

Forrester’s Early-Stage Martech Provider Viability Checklist

Evaluate The Viability Of Partnerships In A Volatile Startup Landscape

October 19th, 2022
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
Cole Walsh, Researcher
Cole Walsh Researcher
With contributors:
Emily Collins , Bruna Venicio

Summary

B2C marketers can realize many unique benefits from partnerships with early-stage martech providers, but startup businesses are fundamentally more volatile than more established vendors. Buyers must take a more nuanced approach to evaluating vendors in order to take full advantage of early-stage providers’ strengths and mitigate the financial, technical, and organizational risks. Use this tool to assess the viability and fit of potential partnerships with early-stage martech providers.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.