Forrester’s Early-Stage Martech Provider Viability Checklist

Evaluate The Viability Of Partnerships In A Volatile Startup Landscape

October 19th, 2022
With contributors:
Emily Collins , Bruna Venicio


B2C marketers can realize many unique benefits from partnerships with early-stage martech providers, but startup businesses are fundamentally more volatile than more established vendors. Buyers must take a more nuanced approach to evaluating vendors in order to take full advantage of early-stage providers’ strengths and mitigate the financial, technical, and organizational risks. Use this tool to assess the viability and fit of potential partnerships with early-stage martech providers.

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