Model Overview Report

Forrester’s Emerging Technology ReCPI Explained (Part 2): Communicate

June 7th, 2021
With contributors:
Pascal Matzke , Emily Stutzman , Rachel Birrell


This report provides detailed guidance on communicating emerging technologies research and evaluation efforts as part of our ReCPI framework. We break communication into two components with different objectives: 1) broad educational efforts that target your enterprise, lifting people’s knowledge, and 2) specific communication to engage potential sponsors for the purpose of further investment. For each component in the ReCPI framework, we provide specific work objectives, activities, and outputs; we also provide links to additional research reports and tools to help you apply our recommendations.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.