Forrester’s Essential Research About The Role And Many Responsibilities Of The B2B CMO

The role and responsibilities of the B2B chief marketing officer (CMO) are evolving. To thrive in the dynamic world of B2B marketing, the CMO must have a clear understanding of their leadership position and duties, both at the C-suite level and with their direct reports. They must grasp market dynamics and transform them into effective strategies to achieve their marketing objectives. This involves spearheading marketing strategy, managing revenue operations, advancing portfolio marketing, working with a partner ecosystem, and aligning with sales and product efforts. In this report, we compile essential Forrester research that defines and describes the scope and leadership duties of B2B CMOs.