Summary
Marketing organizations undergoing change often struggle with fragmented teams, unclear roles, and reactive restructuring. B2B CMOs and other senior marketing executives must equip their marketing leadership team members with the right strategic frameworks and tools to navigate transformation successfully. When done well, this helps align cross-functional teams, accelerate decision-making, and deliver measurable business results. This report presents Forrester’s essential research for enabling CMOs and marketing leadership team members to build resilient, high-performing organizations and lead transformation with lasting impact through a series of six workshops.
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