Essentials Report

Forrester’s Essential Research To Deliver Exceptional In-Store Experiences

Lauren Cevallos
 and  two contributors
Feb 10, 2025

Summary

All the technology in the world won’t improve customer experience (CX) and employee experience (EX) if businesses don’t focus on the outcomes that matter most to consumers and store associates. Building on research into what defines great physical store experiences, this report provides business leaders with an overview of Forrester’s research on the technology and strategies that businesses need to improve physical store experiences.

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