Forrester’s Product Management Glossary

Product management is a complex function that has undergone a great deal of change over the past decade as the processes for discovering and developing innovative solutions to meet customer needs continue to evolve. The accelerating pace of digital transformation and the adoption of agile methodology bring change with greater frequency and speed. With organizations making decisions faster and across a broader group of stakeholders, they require agreement on core concepts and definitions. In this report, we provide a product management glossary practitioners can use to build a shared understanding of common phrases and ideas in Forrester’s product management research and in the discipline at large.