Trends Report

Forrester’s Product Management Glossary

Understand Core Vocabulary And Concepts

November 8th, 2022
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director
Tony Plec, Principal Analyst
Tony Plec Principal Analyst
Sam Somashekar, null
Sam Somashekar
DM
David Morrison
With contributors:
John Grozier , Alexa McCloughan , Drew Zalucky

Summary

Product management is a complex function that has undergone a great deal of change over the past decade as the processes for discovering and developing innovative solutions to meet customer needs continue to evolve. The accelerating pace of digital transformation and the adoption of agile methodology bring change with greater frequency and speed. With organizations making decisions faster and across a broader group of stakeholders, they require agreement on core concepts and definitions. In this report, we provide a product management glossary practitioners can use to build a shared understanding of common phrases and ideas in Forrester’s product management research and in the discipline at large.

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