Data Snapshot

Fortify Your Digital Strategies Against Incessant Internal Disruptions

Transformative Strategic Initiatives Should Withstand The Waves Of Internal Change

 and  three contributors
Dec 30, 2025

Summary

Business leaders find it most difficult to execute strategies when their company is destabilized and distracted by internal change. Unfortunately, these types of changes happen often: 95% of enterprise decision-makers at or above director level report that their organization experienced at least one change in the past 12 months — the most common being a new product launch. How can ongoing strategic initiatives survive these inevitable events? First, restrain overlapping changes. Second, build continuity plans to reduce impacts on work-in-progress initiatives. Finally, create robust documentation for strategic initiatives to clarify their purpose, remove ambiguity, and minimize ad hoc decision-making.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($395).