Summary
B2B social media engagement, the digital analogue of “working the room,” depends on a well-thought-out strategy and careful preparation to ensure effective communication between an organization and its external audiences. B2B social media strategy is a significant and growing area for investment for most organizations, and rightly considered a critical part of brand building and demand creation. This report outlines the audiences, inputs, and components of a corporate social strategy, a key deliverable within strategy development.
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