Best Practice Report

Four Steps To Build A Best-Practice Business Architecture Roadmap

April 28th, 2020
With contributors:
Gene Leganza , Audrey Hecht , Rachel Birrell


As firms become customer obsessed, an effective business architecture (BA) practice becomes essential. However, too often, business-focused enterprise architecture (EA) professionals struggle to create a clear identity for the value they deliver. To succeed, BA leaders must clarify their mission and value and develop a roadmap to deliver value. This report describes how to define a roadmap to overcome common impediments to high-impact BA. Forrester reviews and revises this report periodically for continued relevance and accuracy. We are updating it now to reflect our latest research on the evolving role of business architects in firms with maturing customer-driven planning processes.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.