Trends Report

Free, Fast Delivery Is An Oxymoron — Here Are Six Disruptions To Test Instead

October 3rd, 2019


Retailers are rushing to faster delivery, but Forrester believes that is a fool's errand. Merchants and shippers must find ways to deliver more goods to shoppers cost-effectively or they will face an unsustainable business model as eCommerce grows. The most promising solutions to reducing the cost of online delivery are those that cluster pickups and deliveries or provide real-time location information to shoppers and carriers. This is the second report in a multipart series on last-mile delivery in the US.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.