French Consumers Seek An Array Of Payment Options

November 23rd, 2022

With contributors:

Fiona Swerdlow , Connor Weathers , Demi Starks

Companies must provide payment options that meet their customers’ needs and expectations. Per Forrester’s April 2022 Consumer Energy Index And Retail Pulse Survey, 40% of French online adults like having many payment options available to them when they shop online. For example, they may want to use Apple Pay when shopping on their mobile device — but a credit card for their recurring Netflix subscription. The stakes of these last-mile checkout efforts are high. Merchants must analyze the payment options they offer and map them to customers’ preferences — otherwise, they risk disappointing customer experiences or outright checkout abandonment.

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