French Consumers Seek An Array Of Payment Options

Companies must provide payment options that meet their customers’ needs and expectations. Per Forrester’s April 2022 Consumer Energy Index And Retail Pulse Survey, 40% of French online adults like having many payment options available to them when they shop online. For example, they may want to use Apple Pay when shopping on their mobile device — but a credit card for their recurring Netflix subscription. The stakes of these last-mile checkout efforts are high. Merchants must analyze the payment options they offer and map them to customers’ preferences — otherwise, they risk disappointing customer experiences or outright checkout abandonment.