How To Report

From Assets To Answers: Implementing The Forrester B2B Buyer Question-To-Content Framework

Improve Buyer Experiences By Making It Easy For Them To Find Content That Answers Their Questions

February 29th, 2024
With contributors:


In Forrester’s 2022 State Of B2B Content Survey, 65% of business and technology professionals reported that buyer content goes unused due to challenges with findability, relevance, or quality. The Forrester B2B Buyer Question-To-Content Framework addresses this problem by creating an intuitive connection between buyer question and content. The framework can be implemented incrementally or broadly by any function connected with content planning, production, or promotion. This report provides “quick win” approaches to connecting buyer questions and content plus best practices for expanded implementation.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.