Summary
In Forrester’s 2022 State Of B2B Content Survey, 65% of business and technology professionals reported that buyer content goes unused due to challenges with findability, relevance, or quality. The Forrester B2B Buyer Question-To-Content Framework addresses this problem by creating an intuitive connection between buyer question and content. The framework can be implemented incrementally or broadly by any function connected with content planning, production, or promotion. This report provides “quick win” approaches to connecting buyer questions and content plus best practices for expanded implementation.
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