Case Study

Fujitsu Oceania Used The Eight C’s Model To Redesign Its Marketing Organization

September 9th, 2022
With contributors:
Meta Karagianni , Aadya Gupta , Bill Nagel


A high-performing marketing organization structured to support business goals is the starting point for demonstrating marketing’s contribution to the business. For one organization that changed its go-to-market (GTM) approach, it was imperative to ensure that the marketing structure aligned with the changes. This case study explores how Fujitsu Oceania aligned its marketing structure to the new GTM approach of the business to ensure that it could support business goals in a streamlined and effective manner.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.