Vision Report

Future Jobs: Plan Your Workforce For Automation Dividends And Deficits

Twelve Work Personas Define The Future Of Work

August 18th, 2021
With contributors:
Glenn O'Donnell , Will McKeon-White , Andrew Bartels , Audrey Lynch , Diane Lynch

Summary

Automation deficits (also known as job losses) due to advancing automation are inevitable. But they’ll affect different occupations at different times and in different ways. The biggest deficits will occur for two personas: coordinators and low-cost cubicle workers. Diversity of knowledge, digital skills, and human empathy will protect 252 occupations. Predicated job participation declines won’t account for all potential evacuees. To help you better understand the progression, this report defines, quantifies, and ranks 12 work personas that capture more than 800 occupations tracked by the US Bureau of Labor Statistics; use this taxonomy to plan for a very different workforce.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.