Fuze: Establishing New Launch Processes To Support Growth

January 1st, 2018

Summary

Organizations in high-growth mode often create a helter-skelter “just get it done” culture without planning to. Combine that with an acquisition, an undersized product marketing team, and nearly a dozen product releases to be launched, and one can imagine the frenzied environment faced by marketing. In this case study, we describe how Fuze created a best-in-class launch process and aligned product marketing with product management to effectively support the needs of this rapidly growing business.

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