Case Study

Fuze: Establishing New Launch Processes To Support Growth

January 1st, 2018


Organizations in high-growth mode often create a helter-skelter “just get it done” culture without planning to. Combine that with an acquisition, an undersized product marketing team, and nearly a dozen product releases to be launched, and one can imagine the frenzied environment faced by marketing. In this case study, we describe how Fuze created a best-in-class launch process and aligned product marketing with product management to effectively support the needs of this rapidly growing business.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.