Best Practice Report

Gaining Consensus Around PMM Model Implementation

January 1st, 2021


Successful implementation of the Forrester Product Marketing And Management (PMM) Model starts with gaining consensus from key decision-makers. Identifying the goals of PMM Model implementation and potential objections makes consensus building easier and quicker, and results in a more effective implementation. Use a structured approach to assemble information about the potential PMM Model initiative, build support among stakeholders and influencers, and obtain explicit agreement to move forward. In this report, we describe a three-step approach to gaining consensus around implementing the Forrester PMM Model.

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