Best Practice Report

Gaining Consensus Around PMM Model Implementation

January 1st, 2021

Summary

Successful implementation of the Forrester Product Marketing And Management (PMM) Model starts with gaining consensus from key decision-makers. Identifying the goals of PMM Model implementation and potential objections makes consensus building easier and quicker, and results in a more effective implementation. Use a structured approach to assemble information about the potential PMM Model initiative, build support among stakeholders and influencers, and obtain explicit agreement to move forward. In this report, we describe a three-step approach to gaining consensus around implementing the Forrester PMM Model.

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