Report

Gauge Your B2B E-Commerce Digital Maturity

Assessment: The B2B E-Commerce Playbook

January 8th, 2021
With contributors:
Brandon Shaik, Allen Bonde, Kara Wilson, Madison Bakalar

Summary

As B2B C-suites increasingly demand that their companies accelerate their digital transformation, digital business professionals face more pressure to show progress and benchmark their maturity. Digital means leveraging new models for direct and channel selling with a 360-degree view of the customer journey. B2B digital business pros must adopt a customer-obsessed operating mindset that applies design thinking to all points in the customer journey. This report guides you through Forrester’s B2B e-commerce digital maturity assessment so you can gauge how well your organization performs essential activities, discover which ones you need to strengthen, and learn how to do so.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.