Trends Report

Globalize Your eBusiness Organization Structure

For Global Scale Efficiency And Local Market Differentiation, Migrate To A Shared-Service Vision

March 22nd, 2016
With contributors:
Fiona Swerdlow , Alex Causey , Peter Harrison


The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives are looking to foreign shores to fuel their digital growth. This report analyzes the common organizational and global governance structures adopted by successful eBusiness executives as they scale their digital efforts to truly global levels. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data.

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