Trend Report

Green IT Plans And Activities Persist In 2010 Despite Lack Of Formal Budgets And Priorities

Position Green IT As An Enabler Of Broader Business And Technology Priorities

 and  three contributors
Jul 27, 2010

Summary

Although only 26% of organizations have budget directly allocated to green IT, Forrester finds that adoption of green IT is much higher, approaching 70% in areas of the data center and distributed IT. Infrastructure and operations (I&O) professionals should capitalize on green IT's momentum by embedding green IT policies and processes into the procurement, operation, and final disposal of new infrastructure investments in 2010. But as Forrester's CEO George Colony says, "CEOs only care about two things: revenue growth and profitability." While green IT doesn't make that list, I&O leaders can use examples from firms like AT&T, KPMG, Nike, and UPS to demonstrate that green IT initiatives can attract new customers (grow revenue) and reduce companywide costs (drive profitability).

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).