Green IT Plans And Activities Persist In 2010 Despite Lack Of Formal Budgets And Priorities

Although only 26% of organizations have budget directly allocated to green IT, Forrester finds that adoption of green IT is much higher, approaching 70% in areas of the data center and distributed IT. Infrastructure and operations (I&O) professionals should capitalize on green IT's momentum by embedding green IT policies and processes into the procurement, operation, and final disposal of new infrastructure investments in 2010. But as Forrester's CEO George Colony says, "CEOs only care about two things: revenue growth and profitability." While green IT doesn't make that list, I&O leaders can use examples from firms like AT&T, KPMG, Nike, and UPS to demonstrate that green IT initiatives can attract new customers (grow revenue) and reduce companywide costs (drive profitability).