Trends Report

Ground Applications Strategy In Business Imperatives

July 15th, 2015
With contributors:
Christopher Andrews , Jost Hoppermann , Paul Hamerman , Arelai Ephraim , Ian McPherson


This report outlines the role of business strategy in Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. Large firms are imperiled by apps strategy created in a vacuum; either users make various point solution choices leaving IT colleagues to resolve master data and process integrity challenges, or IT makes a "strategic" vendor choice that frustrates business leaders. The problem is compounded by the ambiguous or tentative nature of competitive postures that must retain the ability to somersault into new markets or morph to meet the challenge of digital disruption. Use this report to derive the rules for developing, upgrading and maintaining an apps portfolio that will meet the demands of changing business imperatives. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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