Vision Report

Transform With Emerging Technology And Innovation

Champion The Power Of Innovation With Creativity And Emerging Technology To Drive New Business Growth

July 18th, 2023
With contributors:


The fastest-growing companies are innovation leaders. Our research reveals innovation leaders grow at 2.6 times the industry average. This proves that firms must leverage emerging tech and a sustainable innovation approach to thrive in times of continuous change and disruption. Rising customer expectations and faster technology lifecycles provide tech leaders with a unique opportunity to lead their firm’s innovation efforts. Tech executives who enable adaptive, creative, and resilient capabilities will be key drivers of customer obsession. With this service, we outline and define the core capabilities, practices, and processes for tech leaders to inspire and innovate with technology.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.