Summary
Many B2C marketers deploy loyalty programs to incentivize behavior and collect valuable customer data. But most squander the full opportunity of their investment when they fail to convert data into insights that foster better customer relationships and actions that benefit the whole enterprise. Read this report to drive more value from your loyalty data and ensure such insights lead to action. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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