Summary
There are several warning signs that indicate that a sales asset management tool is no longer meeting its objectives. Map current repositories and processes to reveal where the asset management tool is falling short. Retraining users is not always the answer to improving poor functionality.
There are clear signs that indicate when an organization’s sales asset management tool — especially a homegrown solution — is no longer meeting the needs of users. In this report, we focus on how to recognize these warning signs, to assess the current sales asset management situation and to re–evaluate the usefulness of the asset management tool.
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