Summary
HCLTech, a $13.4 billion global technology company, faced a critical challenge: low brand awareness despite its impressive size. A fragmented brand identity and inconsistent digital experiences hindered growth. To overcome these obstacles, HCLTech embarked on a comprehensive rebrand and digital overhaul, transforming its image and customer interactions. By unifying its brand, revamping its digital platforms, and executing strategic sponsorships, HCLTech has supercharged its progress, achieving remarkable results in brand value, business growth, and marketing ROI.
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