Summary
The Great Resignation has exposed a challenge in retaining human capital that is analogous to the supply chain gaps experienced by many Western economies. B2B sales organizations must go on the offensive in “the war for talent,” lest they fail to cover territories and meet quotas due to a lack of quality sales professionals. The impact of underperformance against revenue goals cascades throughout the enterprise. In this report, we describe how multiple functions — not just recruiters in HR — must identify and follow best practices for talent acquisition support, under the guidance and orchestrating efforts of the sales enablement team.
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