Case Study

How A Global Personal Care Leader Aligned Brand And CX To Drive Growth

August 19th, 2020
With contributors:

Summary

To drive revenue growth, consumer companies need to align their brand with the customer experience (CX) they deliver. CMOs should read this report to learn how a global market leader used a tailored methodology and analytical framework to build a growth strategy and align its brand with its CX.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.