Trends Report

How Mature Is Your Mobile Strategy?

An Empowered Report

October 18th, 2010
With contributors:
Julie Ask , Mark Mulligan , Abe Garon , Annie E. Corbett , Laura Wiramihardja

Summary

To help consumer product strategists and executives benchmark their mobile consumer strategy, Forrester conducted a global mobile strategy maturity online survey among executives. Fifty-seven percent of the executives interviewed either do not have a mobile strategy or are just beginning to define it. Few have implemented best practices. This report shares the key results of this executive survey; we will shortly produce a mobile maturity model to help strategists improve the performance and integration of the emerging mobile platform.

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