More than two-thirds of all digital transformational projects fail. Forrester’s take aligns with Siemens’ observations of its customers — especially small- and midsize businesses (SMBs) — as they struggled with their digital transformation projects. Siemens wanted to support its customers with rightsized offerings, easy access to the latest technologies, and help finding skilled partners for implementation. This case study highlights how Siemens designed and established its digital business platform, Xcelerator, to evolve from a product-centric to a customer-centric company, while achieving a 14% compound annual growth rate (CAGR) from 2020 to 2025.