How To Draft Your B2C Marketing Operations Charter

A marketing operations charter provides clarity to fundamental questions such as, why does the marketing operations function exist, what is the extent of its remit, and whom does it serve? B2C marketing operations leaders must draft a charter for their own function to establish team objectives, delineate roles and responsibilities, and identify key success metrics. Writing down and agreeing on marketing operations’ scope, roles, and responsibilities establishes accountability and lays out interlocks with other departments and teams. This report explains the elements of a marketing operations charter: mission, disciplines, functional stakeholders, process interlocks, key responsibilities, and success metrics.