Vision Report

How To Select The Right Ecosystem Partners

The Forrester Partner Ecosystem Taxonomy And Decision Process

December 5th, 2022
Stephanie Sissler, VP, Principal Analyst
Stephanie Sissler VP, Principal Analyst
Kathy Contreras, VP, Principal Analyst
Kathy Contreras VP, Principal Analyst
With contributors:
Maria Chien , Mallory Icenhower , Robin Whiting

Summary

Nothing is more important to partner ecosystem success than selecting the right mix of partners to deliver customers better business outcomes and exceptional experiences. However, with the proliferation of new partner types and lines blurring between partner types, partner selection decisions are more complex than ever. To help organizations get it right, this report provides a common channel partner taxonomy that defines and differentiates the most common partner ecosystem players. Forrester’s four-step process is designed to help organizations chose the right types of partners and the details the attributes they must have to drive ecosystem success.

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