Charter Report

How To Structure And Focus Your Product Management Team For Innovation And Growth

The Product Management Organization

January 11th, 2024
With contributors:
Lisa Singer , Sam Somashekar , Tiffany Do , Drew Zalucky


Although product management has evolved over the years, its key goal — ensuring offerings deliver customer and business value — has not changed. Enterprises must employ a variety of product management roles that work together to successfully develop, launch, and grow products. Too often, however, organizations are confused about what roles they need and how they differ. In this report, we define the spectrum of product management roles, common titles, and the best-practice responsibilities and reporting relationships of each role.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.