Summary
Credit cards remain the top-selling financial product in the US. Digital touchpoints play a key role for prospects during the purchase journey, making the actions of digital teams crucial to driving firms' overall credit card sales. To help digital teams increase those sales, we surveyed US online adults to find out how they research and buy credit cards. Digital execs need to deepen their understanding of credit card buyers, tailor digital content and functionality to different types of buyers, and integrate human and digital touchpoints throughout the purchase journey.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).