Summary
Competitive analysis is designed to help decisionmakers understand competitors’ current actions as well as what they’re likely to do in the future. The most useful profiles include both quantitative historic data and qualitative analysis of leading indicators of competitive change. Competitive profiles are foundational to all other competitive work that must be done in the innovation lifecycle.
Don’t waste time and resources on B2B product battles until your organization has an in-depth understanding of the competition. In this report, we describe the elements of competitive profiles that should be provided by corporate competitive intelligence or market intelligence (CI/MI) functions to reveal how market trends and competitive maneuvers may impact progress toward strategic objectives.
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.