Summary
Forrester’s 2024 data shows that 75% of online adults in metro India are interested in receiving overdraft alerts. Moreover, 74% are interested in a financial health scoring tool, 74% in financial insights, and 73% financial product offers based on their financial situation. With customer consent, personalization helps banks deliver the next best experience and drive engagement and loyalty. Banks should use context and technology to anticipate customer needs, engage customers proactively, and show that they know and care about their customers. This is a snapshot of our data on metro Indian consumers’ interest in personalized banking.
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