Summary
The list of features that banks can add to their mobile apps is ever-growing. Digital leaders need to continuously identify new must-have features that will increase engagement and growth. Forrester’s Asia Pacific Financial Services Survey, 2022 revealed gaps between the expectations Indian customers have of their banks and what those banks currently offer. This report provides an overview of online Indians’ evolving expectations; banking executives should use these insights to inform their mobile banking app roadmap.
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