Best Practice Report

Innovation: How Generation Z Will Get Us Back To The Future

Or: Where We’re Going, We Don’t Need Roads

 and  four contributors
Sep 15, 2023

Summary

Members of Generation Z (Gen Z) are now entering the workforce with new desires and expectations. In this report, we uncover how Gen Z’s specific attitudes and preferences affect their contributions to ideation and innovation. Tech leaders and people managers should use our recommendations to ensure they leverage Gen Z’s huge innovation potential.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).