Best Practice Report

Innovation: How Generation Z Will Get Us Back To The Future

Or: Where We’re Going, We Don’t Need Roads

September 15th, 2023
With contributors:
Pascal Matzke , Luca Lo Scavo , Merve Kandemir , Demi Starks


Members of Generation Z (Gen Z) are now entering the workforce with new desires and expectations. In this report, we uncover how Gen Z’s specific attitudes and preferences affect their contributions to ideation and innovation. Tech leaders and people managers should use our recommendations to ensure they leverage Gen Z’s huge innovation potential.

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