Report

Interactive Marketing Channels To Watch In 2009

The Recession Inhibits Firms From Trialing Emerging Channels
June 4th, 2009
With Contributors:
Jennifer Joseph McGann
Christine Overby
and Angie Polanco

Summary

Because of the recession, this year marketers decline their use of brand-oriented display media and are particularly shy to adopt emerging channels like online video and mobile marketing. Instead, they cling to direct response specialists email and search

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