Model Overview Report

Introducing Forrester’s Culture Energy Model

Represent Your Culture’s Strengths To Reveal A Path To Change

August 10th, 2022
With contributors:
Anjali Thomke , Tyler Castro , Rachel Birrell


Leaders struggle to articulate their culture goals, throwing around terms like “innovation” and “creativity” without knowing how to transform behaviors to meet those goals. Forrester’s Culture Energy Model represents four dimensions of organizational culture: adaptability, purposefulness, commitment, and motivation. The higher an organization scores on these dimensions, the more culture modes it can embrace — enabling more satisfying employee and organization outcomes. We built our Culture Energy Model via a statistical analysis of Forrester’s Future Of Work Survey, 2021, and summarize it in a set of scores that guides leaders in targeted culture work.

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