Introducing Forrester’s Culture Energy Model

Leaders struggle to articulate their culture goals, throwing around terms like “innovation” and “creativity” without knowing how to transform behaviors to meet those goals. Forrester’s Culture Energy Model represents four dimensions of organizational culture: adaptability, purposefulness, commitment, and motivation. The higher an organization scores on these dimensions, the more culture modes it can embrace — enabling more satisfying employee and organization outcomes. We built our Culture Energy Model via a statistical analysis of Forrester’s Future Of Work Survey, 2021, and summarize it in a set of scores that guides leaders in targeted culture work.