Best Practice Report

Introducing the Content Strategy and Operations Range of Responsibilities Model

January 1st, 2018
With contributors:
Lisa Gately , Kathleen Pierce , Christine Polewarczyk


To help meet the increasingly complex requirements for high-performing content, many B2B organizations are establishing a content strategy and operations function. This centralized team is responsible for driving cross-functional content best practices, coordination, workflows, and activities that optimize the B2B content engine. The content strategy and operations team’s strategic and tactical responsibilities ensure efficiency and effectiveness and support cross-functional content alignment.

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