Summary
For most campaign teams, shifting from campaign planning into execution is a challenging transition. Stakeholders across marketing, product, sales, and postsale customer engagement must work together to synthesize their experience and data-driven insights to narrow the range of possible initiatives that the campaign will develop and execute. In this report, we introduce Forrester’s Degrees Of Influence Process, a cross-functional exercise that helps identify and prioritize the primary factors that influence customers’ initiation and renewal purchase decisions.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.