Introducing The Fast-Tracking Partner Demand Model

November 17th, 2023

Kathy Contreras VP, Principal Analyst

Maria Chien VP, Research Director

Carrie Hayes

With contributors:

Kiri Bartels , Arianne Burnette

Summary

B2B organizations strive to increase partner ecosystem marketing’s contribution to revenue and growth while maximizing their demand investment and resources. Many suppliers struggle to generate sufficient results from their partner demand programs. The Forrester Fast-Tracking Partner Demand Model provides a scalable, repeatable process for driving marketing performance with partners. In this report, we introduce the Fast-Tracking Partner Demand Model, a best-practice approach to increasing partner adoption and improving demand execution to achieve optimal performance and ROI of partner demand programs.

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