Model Overview Report

Introducing The Fast-Tracking Partner Demand Model

November 17th, 2023
Carrie Hayes, null
Carrie Hayes
With contributors:
Kiri Bartels , Arianne Burnette


B2B organizations strive to increase partner ecosystem marketing’s contribution to revenue and growth while maximizing their demand investment and resources. Many suppliers struggle to generate sufficient results from their partner demand programs. The Forrester Fast-Tracking Partner Demand Model provides a scalable, repeatable process for driving marketing performance with partners. In this report, we introduce the Fast-Tracking Partner Demand Model, a best-practice approach to increasing partner adoption and improving demand execution to achieve optimal performance and ROI of partner demand programs.

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