Model Overview Report

Introducing the Fast-Tracking Channel Demand Model

January 7th, 2019
With contributor:

Summary

B2B suppliers are looking to increase channel marketing’s contribution to pipeline and revenue. Many suppliers struggle to generate sufficient results from their through-partner demand marketing programs. The Fast-Tracking Channel Demand Model provides a scalable, repeatable process for driving marketing performance with partners. In this report, we describe the four phases of the Fast-Tracking Channel Demand Model and explain how the activities and processes contained in each phase help increase engagement and improve demand marketing performance with channel partners.

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