Introducing The Forrester B2B Marketing Diagnostic Model

CMOs are responsible for building, nurturing, and sustaining a successful high-performing marketing organization. In Forrester’s Marketing Survey, 2024, 21% of B2B marketing decision-makers said that creating a best-in-class organizational structure and operating model that optimized performance would be important to their marketing strategy in the coming year. Such efforts are critical because marketing executives strive to maximize team performance and drive growth. This report introduces the Forrester B2B Marketing Diagnostic Model, which enables marketing leaders to identify, locate, prioritize, and address capability gaps and optimize performance across the entire marketing function.