Introducing The Forrester Evolved Partner’s Journey

July 1st, 2019

Summary

Many B2B suppliers fail to capture mindshare and to drive continuous engagement with partners. Channel leaders can gain a deep understanding of partner experience by evaluating the partnership lifecycle from the partner’s perspective. True comprehension of the partner’s perspective requires detailing all phases of the partner’s journey and considering the meaning of that experience for the partner. In this report, we lay out the seven phases of the Forrester Evolved Partner’s Journey, a framework that guides suppliers in building their knowledge of the partner’s viewpoint to enable ongoing partner engagement, commitment, and loyalty.

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