Introducing The Forrester Evolved Partner’s Journey

Many B2B organizations fail to capture mindshare and drive continuous engagement with partners. B2B marketing and partner ecosystem marketing leaders gain a deeper understanding of partner experience by evaluating the partnership lifecycle from the partner’s perspective. True comprehension of the partner’s perspective requires detailing all phases of the partner’s journey and considering the meaning of that experience for the partner. In this report, we lay out the seven phases of the Forrester Evolved Partner’s Journey, a framework that guides suppliers in building their knowledge of the partner’s viewpoint to enable ongoing partner engagement, commitment, and loyalty.